Because simulations and simulacra ultimately have no referents, the social begins to implode. but eventually they become apathetic (i.e. The masses get bombarded by these images (simulations) and signs (simulacra) which encourage them to buy, vote, work, play. The culture industry blurs the lines between facts and information, between information and entertainment, between entertainment and politics. Robert Tilton becomes a simulation of religion Ronald Reagan a simulation of politics and Kurt Kobain a simulation of marginality. This creates a world of hyperreality where the distinctions between real and unreal are blurred. Thus the boundary between the image, or simulation, and reality implodes (breaks down). Homes, relationships, fashion, art, music, all become dictated by their ideal models presented through the media. The model becomes the determinant of our perception of reality- the real. In Simulacra and Simulation, French social theorist Jean Baudrillard argues that our "postmodern" culture is a world of signs that have made a fundamental break from referring to "reality."īaudrillard's concept of simulation is the creation of the real through conceptual or "mythological" models which have no connection or origin in reality. Such immixture, such a viral, endemic, chronic, alarming presence of the medium, without our being able to isolate its effects spectralised, like those publicity holograms sculptured in empty space with laser beams, the event filtered by the medium - the dissolution of TV into life, the dissolution of life into TV - an indiscernible chemical solution: we are all Louds, doomed not to invasion, to pressure, to violence and to blackmail by the media and the models, but to their induction, to their infiltration, to their illegible violence. "Absolute Advertsing, Ground Zero Advertsing." Simulacra and Simulation. "The Implosion of Meaning in the Media." Simulacra and Simulation. "The Precession of Simulacra." Art After Modernism. 3.) What does Baudrillard mean by "we are all Louds"?īaudrillard, Jean.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |